Privacy policy

Privacy Policy

Last Updated: 20/07/2026
At Trend Friend Official ("we", "us", "our"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or make a purchase from our website.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Business Name: Trend Friend Official
Business Owner: Dawn Medforth
Business Address:
Hollingthorpe House
Hollingthorpe Lane
Hall Green
Wakefield
WF4 3NG
Email Address: info@trendfriendofficial.com
Website: [WEBSITE URL TO BE INSERTED]

2. Information We Collect

When you visit our website, create an account, place an order or contact us, we may collect the following information:

Personal Information

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order history

Payment Information

Payments are securely processed by third-party payment providers. We do not store full payment card details on our servers.
Payment providers may include:
  • Shopify Payments
  • PayPal
  • Klarna
  • Credit and Debit Card Providers

Technical Information

We may automatically collect:
  • IP address
  • Browser type
  • Device information
  • Operating system
  • Time zone
  • Website usage information

 

3. How We Use Your Information

We use your information to:
  • Process and fulfil orders
  • Deliver products and services
  • Provide customer support
  • Communicate about your orders
  • Improve our website and services
  • Detect and prevent fraud
  • Meet our legal obligations
  • Send marketing communications where consent has been provided

 

4. Marketing Communications

We may send emails relating to products, promotions, offers and updates if you have chosen to receive marketing communications.
You may unsubscribe at any time by:
  • Clicking the unsubscribe link in our emails
  • Contacting us directly at info@trendfriendofficial.com
We will never sell your personal information to third parties for marketing purposes.

5. Customer Accounts

If you create an account with Trend Friend Official, we will store the information necessary to manage your account and provide a smoother shopping experience.
You are responsible for keeping your account credentials secure.

6. Cookies

Our website uses cookies and similar technologies to improve your browsing experience.
Cookies may be used to:
  • Remember your preferences
  • Enable website functionality
  • Analyse website performance
  • Support marketing and advertising activities
Visitors can manage cookie preferences through their browser settings.
A separate Cookie Policy may also be provided.

7. Sharing Your Information

We may share your information with trusted third parties where necessary to operate our business.

Payment Providers

  • Shopify Payments
  • PayPal
  • Klarna
  • Other approved payment gateways

Delivery Services

  • Royal Mail
  • Evri
  • DPD
  • Other delivery partners

Business Service Providers

  • Shopify
  • Email marketing platforms
  • Analytics providers
  • Fraud prevention providers
We only share information necessary for them to perform their services.

8. Data Security

We take reasonable measures to protect your personal information against:
  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
No method of data transmission over the Internet is completely secure, and we cannot guarantee absolute security.

9. How Long We Keep Your Information

We will retain your personal information only for as long as reasonably necessary to:
  • Fulfil orders
  • Provide customer support
  • Comply with legal and tax obligations
  • Resolve disputes
  • Enforce our agreements

 

10. Your Rights

Under UK data protection legislation, you may have the right to:
  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to certain processing activities
  • Request transfer of your data where applicable
To exercise any of these rights, contact:
info@trendfriendofficial.com

11. Children's Privacy

Our products and services are not specifically directed at children.
We do not knowingly collect personal information from individuals under the age of 13.
If you believe a child has provided personal information, please contact us.

12. Third-Party Websites

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
You should review their privacy policies separately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page along with a revised "Last Updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Trend Friend Official
Email: info@trendfriendofficial.com
Address:
Hollingthorpe House
Hollingthorpe Lane
Hall Green
Wakefield
WF4 3NG